Create An Effective Logo For Your Company In 2019
Creating a logo for your brand may seem a daunting task at first. What do you need? What are the right colors? What form should I have? What typography?



We start?
1. Before you start sketching ...
Remember: a logo is not just any graphic. A logo brings together the character, legacy, ambition, and values of an organization, and gives it a visual expression.



Your design should be a reflection of your brand.
Keep in mind that the latest trends in the design of logos may not be appropriate for you if the design does not add anything significant to how the consumer perceives the company.



Meet your client
Who are your customers? What are your motivations? What do you like? The same process you had to do to create your business plan will help you create your logo. All this information will help you in the creation process.



Investigate the market
Look at the logos of companies in similar industries, in addition to your competitors do they share any common characteristics? What could you differentiate yourself from? It is good to get a broad overview of the industry, to help channel your creativity on the right path.



In this stage you can decide the colors that your logo will carry. In this article we explain the meaning of each color:
Logos for companies: how important is color?



2. Start brainstorming!
Arm yourself with a pencil and a sketchpad.
This is not the time to gawk at the screen of your notebook: your creativity will be more fluid if you work with a traditional method.
Find a quiet and quiet place where nobody bothers you and give yourself a couple of hours to let your ideas flow. When you begin to feel tired or frustrated with a particular idea, get away from the paper and go out for a break. You will come back feeling fresher and with creativity ready to flow again.



Explore different ideas
Dedicate each sheet of paper to explore a different design concept.
When you have completed the page, start with a completely new concept on a new sheet. Even if you loved the first idea that came up, force yourself to consider another completely different angle. Try the opposite of the previous idea; For example, if your first idea was more illustrative, now create some typographic designs.



Symbolism and distinction
Every great logo has these two qualities. If you are developing ideas for an illustrative or abstract logo style, think about how that logo can behave as a kind of pictogram. 



Successful logos are instantly recognizable. If someone tells you to think about McDonald's, you can immediately imagine the logo in your mind. That cheerful yellow lodges in the brains of millions of consumers. It is very memorable and does not look like any other logo, it is completely distinctive.



Repeat this mantra: Less is more
Complex photos or illustrations do not work for logos. When they adapt to a small size, they become confused and lack the symbolic strength of a simple logo based on graphics or typefaces.



When creating a logo, try to keep the designs to a minimum and without complications. Remember that impressive logos are more due to great ideas than to great artists.



For example, if you are designing a logo for a cafeteria. Instead of drawing a complex sketch of a cup of coffee, think of the simplest elements that make up that cup of coffee. How about the swirl of cream in the cup or the curved stem of the mango? These are simple elements that could interact well with the name of the company and help achieve that pictogram style.



Keep in mind that symbols are not always adequate
For large companies that have a broad consumer audience and a national or international circulation, symbolic or "abstract" logos can work very well. But they often need to be backed up with advertising campaigns.



Typographic logos may not be a novelty, but they are very suitable for small local businesses or freelance professionals. In this post we tell you how to use the typography in your logo.